Some question Gregg's ad strategy

INDIANAPOLIS (WISH) — Democrat John Gregg started a new ad in the race for governor Monday and, again, he's attacking the record of Republican Mike Pence. It is Gregg's fifth ad and they are all shot in Sandborn, his southern Indiana hometown.

This time Gregg compares Mike Pence to the local auctioneer, whom he refers to as a "fast talker." He criticizes Pence for voting for tax breaks for the wealthy while in Congress. "I just disagree," says Gregg in the ad, "and I hope no amount of fast talk will change your mind either."

It's a distinctive approach that doesn't appear to be working. Ball State Political Scientist Ray Scheele points out that Gregg isn't giving voters a reason to vote for him, only reasons to vote against Pence.

"He's going to have to start talking some real issues and where he plans to take Indiana," says Scheele, "and thus far that hasn't happened in his television."

Unless, of course, you factor in the folksy approach. The Gregg ads have raised his profile and helped voters get to know him, but Mike Pence still hasn't been forced to respond to any of them and Pence continues to hold a double digit lead.

It's why you now hear grumbling from Democrats who would like Gregg to take a different approach.
 

Copyright 2014 WISH TV. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

 

Political Pulse

Did you like this article? Vote it up or down! And don't forget to add your comments below!

No
Like It
 
Don't Like It
 
 
 

Comments

We welcome your thoughtful comments. Be the first to participate in the discussion. All comments will display your username and avatar.

 

Add a Comment

Sign in or join now to post a comment. All comments will display your username and avatar.

 


Indiana (change)

 
Indiana politics enter a new era as MIke Pence prepares to take over as the next governor.
 
Offices & Officials

Contacting the White House and Congress

Click the links below to get in touch with your elected officials.